The membrane-pump model has been scientifically disproven over 50 years ago. Why do so many biologists still use it? Dr. Gilbert Ling's association-induction hypothesis is an alternative grand unified theory of cell physiology without any metaphysical pumps or lipid layers. Dr. Raymond Damadian adopted the AI hypothesis and used it to invent MRI. Even more real innovation could happen if scientists stopped clinging to this dogma.