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The new bigtech totalitarianism / surveillance capitalism paradigm uses language from opensource movement talking about "wisdom of the crowds". All process of differentiation is smoothed out by constant arbitrage in the political market. Every person is a small unit constantly performing exchange functions with other units. Yet differentiation, and the ability for new concepts to take root and grow creates new forms and diversity (see red queen hypothesis), they want to average out these differences into the uniform.
Bill Gates using p2p/opensource concepts to promote big tech ideology. The whole "we like opensource" corporate-proprietary industry aesthetic. Also note how they leverage anti-power populism for their transhumanist singularity ideology at the end.
And using burgers as an analogy for government.
Classic smug liberal