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It doesn't work in the popular funny way we've seen on TV since most people are not as sensitive to this stuff as they were in Charcot's time. It's like the train in the cinema thing.
It works for relaxation, dealing with trauma and lowering defenses in a therapeutic environment, sleep studies and the sort. But to turn a man into a chicken it'd have to be a very susceptible dude who already wanted to be controlled and would be mostly playing along at some level.