>>12412442Well, generally, what you want to do in an experiment is to isolate a certain factor, block or randomize all others, use appropriate controls and describe what effect this factor has.
This was a gold standard since the beginning of 20-th century, and inability to do that just demonstrates plain ignorance.
So, yeah, this is pseudoscience. Not a single behavioral field actually considers the results of that experiment as anything but a fun story.
I mean, it is a cool story, and some observations made are pretty entertaining. Still, not an actual scientific work, masquerading as one - so pseudoscience.