>>12401612no it's not
every game on Steam that has achievements tracks these kinds of data, unless they choose not to, but then you don't know the customer demographics
Take-Two wanted this, when they bought them, so they updated the eula to allow them to do so because it it's quite useful
what followed was: people got spooked when they saw "you're agreeing with us collecting your age and location".
People started spinning some wild theories - Squad started as company in marketing after all (fact they were just making interactive websites for other companies was ignored)
>they must be some kind of sinister datamining company stealing ALL my data>making a game was just a 4D chess to get me to install their malware>everyone in work will find out about my nazi futa cockvore collection if I play KSP 
