Why is he not famous?

No.12256324 ViewReplyOriginalReport
> The original paper proposing AdS/CFT correspondence in 1997 (just 23 years ago) has 20,000 citation
> Leonard Susskind said that this guy is the greatest living theoretical physicist

But it seems that even physics major guys, as well as normies, don't know about him. 20,000 citation is very high number even for normie fields and this work isn't relatively old.