Why 140 IQ "Genius" Cutoff?

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How and why was an IQ of 140 (assuming SD = 15 pts) established to the level where "genius" IQ starts? It corresponds to a level that approximately 1/261 people will reach in an IQ test - or about the top 0.40% of the population. But why was this value selected?

Pic - Mathematical genius who likely would have reached an IQ exceeding 140.