Just wait a few more decades. Every human born will have a personal profile that's influenced by literally everything we do, because everything we do is recorded with computers in some way. All that data gets stored for the entirety of our lifetime. Even if it's meaningless now, it won't be meaningless once AI advance to a point to make use of the personal profiles that each human being has and use them to predict their actions, their thoughts, or even control their action/thoughts. This is basically the end game goal that advertising industry has been lusting over. This seems very innocuous but this thing will grow into a power that can practically soul rape every living human on earth. We're even seeing some of the effects of this with the cold civil war that's brewing in America today.