So I don't know how many of you are on twitter but I am, because I find it a useful platform to get a fast exposure to recent papers that are published in my field. It's also a useful platform to promote work of my own and generate name recognition.

Anyway, I don't follow many celebrities, but I did recently notice that one celebrity in particular seems very interested in science: MC Hammer. As opposed to many other laymen who seem to retweet the same regurgitated news articles or dumbed down infographics, he tweets the primary research directly, linking to published papers and bioRxiv preprints. And I don't mean easy to digest papers either, he posts pretty hard core neuroscience and (epi)genetics research, and more recently also got into chemistry and materials science. He also interacts with the scientific community about work that he finds interesting and then actively promotes the scientists involved.

I haven't seen this done in this way before by a celebrity. Is this perhaps the start of a new kind of science communication, where people with a wide reach and influence in the general population amplify the voice of actual experts on a particular topic? I'd much prefer that over the usual ex-scientist-gone-science-communicator type science communication.