>>11989454The smile is what people see and internalize. It's not even subconscious, the smile is obvious to everyone. The not obvious thing is the A-z connection. Nobody sees that. Nobody goes "hmm that logo was friendly looking and it makes me think I can buy anything there". The fact that is goes from A to z is a small curiosity, but I bet the marketers (professional liars) in charge of the logo project did that just so their design could be said to be kinda clever, which obvious justifies the hundreds of thousands spent on making it.
