>>11589064No you cannot, because pi is a real number, so multiplication by pi on the real number line will always result in a scaling of the real number line, not any rotation.
i is not a real number, so you can define it in such a way that multiplication by i does indeed correspond to a rotation of the real number line.
Also, yes it is arbitrary. Every definition in math is arbitrary; that is unimportant though, because these things that seem to be arbitrarily defined end up having amazing applications, and can be used to simplify things immensely.