Im studying business.
I am convinced that most important aspect is marketing, Id like to read books on this and some recommendations. I know theres whole fields of psychology and sociology dedicated to marketing.

But when I look for books, I find lots of "pop" books you know, books that are sensational and not reliable.
Basically the equivelant of learning psychology from a magazine.

So far what has been most educational and interesting have been the books propaganda and crystalizing public opinion by Edward Bernays.

Could someone recommend me some good authors like him, but for marketting?

pic slightly related