Ever notice how eating an individual dorito tastes a lot better than a handful at the same time? well here's the explanation:
since the chips are factory-made, they usually apply monosodium glutamate on them. the particles that are withdrawn the moment they apply the so called seasoning (which is actually pure glutamic acid sifted from the organic product) ionise to the point where they can be reduced to one atom. this leads to the issue of electrolytes - the combination of glutamic acid and sodium chloride singles out the minuscule parts of the seasoning, making it only enjoyable one at time.