>>11094992We are programmed to find the features of our progeny "cute". Little girls still conserve many of the same features.
Adults beauty doesn't occur by the same features of beauty we find in our progeny, but rather in those that show a high degree in fitness. In the case of women, the features are those that display health and fertility. Make up highlights those features (like the redness of the lips) and hides others related to unhealthiness (like poor skin).
It's hard for most women compete with natural beauty against make up as time goes by, specially with our XXI century lifestyle.
Some asian women "hack" the beauty factor by conserving childish features, which makes the more cute, and having a relatively healthy diet compared to western standards.
