Data science: meme or legit career?

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"We’re more fooled by noise than ever before, and it’s because of a nasty phenomenon called “big data.” With big data, researchers have brought cherry-picking to an industrial level.

Modernity provides too many variables, but too little data per variable. So the spurious relationships grow much, much faster than real information.

In other words: Big data may mean more information, but it also means more false information."

Here's a quote by meme taleb. I'm posting this because I'm finishing up my honors in physics and have been accepting into a data science masters. If i want to become an ai researcher is it worth it? Or is the whole field just a fucking meme