>>14312249At the surface, this is generic double ought reality meets internet.
>haha x, not x by profession, recommends x is not x hahaThe message is the medium in which this generic contradictory form can be injected and consumed. They want to push unhealthy snacks, but they want it to appear healthy. The easiest way to do that is to rank relatively unhealthy items among each other and claim only one as the healthiest. Of course, you need someone to be able to do this. They also can't say anything too definitively in case the companies of a brand you just shit talked wanted to hire you. We need opinions of these professionals which don't recommend great choices, but we want those opinions to have incredible authority, that is authority which is believable in one instant and disregarded when someone comes along with a bigger bag.
How can this authority exist and how do we make a customer feel it?
What conveys this incredible authority better than credentials? Doctors, lawyers, politicians and scientists all have credentials. They must be powerful. What is needed is a field dedicated not to making the best choices, but making the best worst choice. More importantly is for the one with the microphone to be certified to do the talking. Just listing the credentials is enough to sway opinion. Careful not to do too much more. Don't want them accidentally picking up the nuisances of the professionals if they aren't carefully catered to your brand of brand recognition. MY PICK. No distracting opinion. Just credentials and a green light.
That isn't quite human enough. We need a person too. A face. The supportive symmetric twin to credentials to not only sell authority, but to show humanity. This is a real person, someone you can trust. It has to be someone like you, best if they suffer from your same afflictions. Someone that makes the same wrong choices as you. You aren't healthy, you are health conscientious. And you know what? You should feel good about that.
