>>13685438You use the money to become famous then you dense fuck. Talk to any famous/semi-famous professor and ask for mentorship/advice, they will recommend great PR consultants that work in academic specializations. If you have publications and pay 10k you could have a wiki page. The good firms have highly ranked wiki editors on their payroll. At my ivy league school they have entire office devoted to helping you do your PR. The only thing that separates top-tier schools from good state schools is that they push you to do PR work, and network more. PR and branding work is part of what people call 'networking'.
The way it works roughly speaking is to get like a wiki for example is you have to have X amount of public sources (newspapers, articles, etc) talking about you that establish a certain level of notoriety. The PR firm pays to plant these stories essentially, the same way they pay to plant stories about how "Are X Suits in style this year?". Journos are lazy, the PR firm gives them a press kit with premade story outlines so that they can fill in their journo quotas, they love getting these because it means they can mad-lib a story quickly when they don't feel like doing real work that day.
Once you reach that threshold you can be established as a public figure and get on sites like Wikipedia or others and have information about your research published there. Once you have a Wikipedia page or something similar getting book deals is trivial, you just hire a literary agent and they will shop around a spec outline for you. Once you have a book or two you can do interview tours and yadda yadda yadda, the momentum builds upon itself after a certain point.
