>>13498775The sign is a subtle joke. The shop is called "Sneed's Feed & Seed", where feed and seed both end in the sound "-eed", thus rhyming with the name of the owner, Sneed. The sign says that the shop was "Formerly Chuck's", implying that the two words beginning with "F" and "S" would have ended with "-uck", rhyming with "Chuck". So, when Chuck owned the shop, it would have been called "Chuck's Fuck and Suck".
But the real joke is on us. The joke being that people murdered half the world looking for philosophers stones and eternal youth when really there were several thousand of them just happily bobbing along in the ocean. Red tint and all. As if to mock the very notion of their conquests.
https://youtu.be/G8dsvclf3Tk 
