Facing the possibility of regulation at the hands of the Biden administration, the owners of Jewwl decided they needed some positive publicity. So they decided to buy an academic journal and get some honest, unbiased opinions about their product from the scientific community.
In the interest of pubic education and health, Jewwl also made American Journal of Health Behavior free to the general public
https://ajhb.org/wp-content/uploads/2021/04/AJHB_JUUL_Special_Issue.pdf