>>13543497I'm not as skilled as Musk is, he's truly a master of the art, but I do scam people for a living and could learn a couple of thing about the trade.
It's about keeping a controversial-but-not-so-controversial facade, so you can get the most attention possible. If you do everything as expected, being all politically correct, people don't pay attention, they don't debate about you and you don't get the prize.
An occasional sin is extremely important.