The movie kept inter-cutting clips of the MVs and visuals of the characters between scenes, but there was very little discussion of the creative process for the virtual band elements. There was one scene with Phil Cornwell where Jamie was explaining the premise of the #FreeMurdoc campaign, there was a scene where they were discussing the addition of Ace, and there was a scene where Damon pitches the idea of The Now Now being 2D's album, but that's about it. Phases 4 and 5 had several beautifully animated music videos, one that was produced in VR, a lore-rich app, two new voice actors, a Reddit AMA, the mo-cap interviews, a bunch of written magazine interviews and the extremely ambitious #FreeMurdoc campaign which must have used a team of writers, but none of that was documented. I'm not surprised there was no new animated content, but I am disappointed that the production of the visual elements was all but completely left out. Really makes it feel like they don't think the characters are important.>>3413337
At least this movie goes to show that Damon and the collaborators are "authentic celebrities" unlike the manufactured celebrities they were deriding in the 00s. It makes sense that in their older age they might feel less hateful towards younger pop musicians like Ariana Grande and Katy Perry that are more successful today, and that's fine. But if that's not what they want Gorillaz to be about anymore than I wish they'd stop using that slogan, since it does still mean something, especially to the fans.