From what I can gather, the people who buy his courses allegedly say he's bad at English. So the runtime of 3 hours per week is really inflated to cover just how bad he is at basic communication. However he draws a fuck ton in the videos to make up for it.
If you put 2 and 2 together, paired with the fact that it's the facebook crowd buying his stuff who are easily impressed with hot tips for drawing, then one can assume what's going on here. The only way to get a wiff of what's in the course is to lurk facebook and find hashtags of the content.
I have not even the slightest clue how this Steve guy can be so pretentious and get away with it. Not one review online. Not a single 1 minute preview for the asking price. Nothing.