>>98203860Simple. Revert everything back to before Civil War. Even retcon MJ's miscarriage and finally make Peter a father. Hell, actually make it so that the superheroes and villains slowly start retiring, leading to Marvel 2 (kinda).
As for the rules? I would forbid asspulls like trying to break popular pairings (either by deliberately utilizing bad writing or other nebulous things).
Also never putting in Legacy Characters when the characters that they follow are still alive/not retired (averted if said LC's are sidekicks and didn't earn the cape/cowl/mask/whatever.).
If there is a massive crossover, then pair up different teams or individuals into groups and have writers write stories with those groups while also work with each other in order to have cohesion and continuity.
Always leave as little plotholes (if there are still some, then resolve them in later issues).
Can't come up with more.