>>97971291Anita made her initial Kickstarter to find her research on feminism in videogames. Originally it was overlooked because at that point only /v/ (and /tv/, since she used to talk about movies) cared about her videos and trashed her, so when the Kickstarter was out, they made a whole fuss about it... Which attracted widespread attention since it showed a bunch of dumb nerds gatekeeping and being overall obnoxious about videogames. In turn, a lot of people funded the campaign to the point that not only it surpassed its original goal, it went like three times the original sum, so she was basically set for life.
Of course after that /v/ made a conscious effort to try and make her seem like a hack because she wasn't "honoring" her timetable and because her videos lacked the quality her funding suggested etc., a total shitshow that ended up launching her own career. The rest is history.