>>97360969I call it "The GamerGate Effect". You flamebait people into accidently giving you lots of viral advertising. Causing controversy for rates/sales/etc. isn't new, but what is new is being able to be morally untouchable for it. You're stirring shit up with tokenism on steroids, but who's going to call you out on it? The unpopular assholes who keep going "nigger" this and "Jew" that?
Here's the problem, though: Visiting Kotaku or Polygon is free, comics aren't. The only people being advertised to are the same people they keep provoking. Who the fuck is going to buy something they don't want just to get angry about it? Especially when the flamebait is right there, on the cover, for everyone to see for free?
