>>96357809The different groups from fandom liked Pacifica for very different reasons. Some just wanted the hot rich bitch to step on their faces, or a romantic fantasy with Dipper/shipping her with Dipper if they didn't like Wendy or Mabel for that, maybe when he redeems her.
Fandom really, really likes moral ambiguity and redemption arcs. When that happened it was all over, even before then some made her Female Draco Malfoy and like Hirsch daid projected good qualities onto her when she was not supposed to have any. Fandom always always does this. There were very few characters like this in GF, it adds some genuinely complexity, and fans leaped at the chance.
/u/ and tumblr meanwhile wanted to ship her with Mabel, it's like 63 Harry and Draco, brunette and blonde rivals with contrasting personalities, fandom always ships that (and physical and personality contrasts in lewds), also works for Padippica by the way. Also a lot of tumblr girls are rich girls but think they are "poor little rich girls," once the shit with her parents happened, that was it. She was a new self-insert so identifiable who saved everybody in tumblr theories and they made stories and AUs where redeemed Pacifica is the hero!
Meanwhile /co/ was just interested in Bigdad and typical waifu sex stuff and porn of her and Dipper. Meanwhile again, with fujoshits, someone came up with some law that Pacifica and Mabel as a couple had to be included in every fanfic they made or set of pictures, Pacifica was required to be there.
It was an incredibly weird confluence of different groups of fans along with one, maybe two truly great episodes, and bam. A strange phenomenon.