>>95320529Bojack. As a show and character. The quality is just generally a fuckload more consistent and it's way better at mixing drama and comedy.
With Rick and Morty you get something resembling drama but there's always the worry that the writers will just give up and say
>lol who cares it's just a cartoon I'M BLUEBALLS RICKBojack takes its audience a lot more seriously. They never try to pull the rug out from under you in a poor attempt at meta humor (that's really just covering up the lack of writing talent). That's not to say Bojack is perfect, it doesn't know what to do with some of its characters (especially Todd), though that applies to R&M as well (Beth).
Also comedy-wise Bojack does more with less. There's some more elaborate jokes but it also has a lot of simple stuff that I chuckle at. Whereas R&M tries much much harder to make me laugh in often more spectacular/creative ways but I don't even smirk. I'm mostly talking about season 3 specifically, most of season 1 was hilarious.