>>95211313GET READY FOR THE COMPLETE EXPLANATION FOR THE CAROL PUSH.
She's active military, female, reasonably high on Earth's power scale, and had a body built for sex. This gave Marvel several ways to use her to pander, in an effort to make a universally appealing character.
By making her unattractive, they appeal to idiots who want "realistic" comic book bodies, the same people who say thing like "beautiful on the inside" and "fat shaming."
Because she's active military, they were trying to cash in on America's near universal support for the armed forces, which holds no matter who's in office (usually).
Because she's relatively powerful but not top tier like Thor, Hulk, Surfer etc., they can have her tackle big threats and have large scale battles without falling into Sueism, in an effort to appeal to people who read comics for action scenes and fun.
Because she's a woman, they can do all this while meeting their own need to virtue signal, because Marvel's management are SJW's now.