Hollywood blames Rotten Tomatoes for their shitty films failing

No.94412344 ViewReplyOriginalReport
https://qz.com/1045982/rotten-tomatoes-is-hated-by-movie-studios-and-with-the-emoji-movie-they-may-have-found-a-way-around-it/

>Guy Ritchie’s King Arthur: Legend of the Sword, the fifth Pirates of the Caribbean and Transformers installments, and The Mummy all tanked at the US box office—forcing their respective studios to rethink some of their franchise potential. The summer box office is down 8% from last year, as of last weekend.

>Studios seemed to be getting the memo that bad movies weren’t going to fly with US audiences any more.

>Only they weren’t. They blamed Rotten Tomatoes for making it painfully obvious how disappointing their movies were.

tl;dr, Sony kept reviews for the shitty emoji movie from hitting until hours before the movie came out. They did so to swipe cash from moviegoers before they learned that the movie was shit. And they are eager to continue doing this.

>“The Emoji Movie was review-proof because what parent would tell their kids that they can’t go to a movie because of a low aggregate score,”

They also want to do Fruit Ninja next.