>>93452534Their "main characters" are shit, always have been. Well-received movies enjoyed by normies do not translate into sales boost for the characters' comics, not immediately at least.
The Avengers had all the good stories you could possibly tell about them told last century. Captain America, Iron Man, Captain Marvel are very much outdated characters, that had their best years long behind them, and now you can either go full apostate (Nazi Cap), or ape the movies (Making Iron Man more like RDJ), but that won't make more people care about the comics, rather than their adaptations. Of all the symbols in the OP pic, only two are moderately relevant to what fans want to see, and - you guessed it, - both are half-neglected by Marvel due to rights issues.
Thing is, all those companies that bought Marvel's licensing rights took all the best heroes that can carry on a franchise on their own: Spider-Man, X-Men, Fantastic Four, partially Hulk. Without core stuff like Mutants the Marvel universe instantly becomes incredibly shallow - which may be fine for the movies, but bad for the comics when they try to force those into being LIKE the movies.
Realizing that movie synergy won't make people buy the books for a long time is the first step Marvel has to make to unfuck itself. Neglecting X-Men and FF, the core of their modern franchise, will never do the comics any good, and pushing Carol and Inhumans won't make people forget those. Meanwhile the Spider-franchise stagnates under Slott and Bendis, why, exactly? Liven it up, give more books with better writers.
They are trying to do something with X-books now, but it's more repetitive and boring stuff, with Guggie basically going back to Claremont's status quo, but without Cyclops.
