they fucked up trying to make them action movies. Dracula Untold was supposed to be their Iron Man and now they pretend that never happened and The Mummy is meant to be their Iron Man. The thing is, people are only going to see it for Tom Cruise. No one is going to see it because it's a Mummy movie. And Tom Cruise isn't going to be in the rest of the films, so what are they going to do for The Creature in the Black Lagoon? Or Frankenstein? Get an A-List actor to bring people in? People don't see MCU movies because of the lead actor, they see them because they're invested in the overall story.
And it's not like the main character in The Mummy is The Mummy. The monsters in the original films were rarely the protagonists. How are they planning on tying the films together? A fucking Monster Squad remake?
IMO they should have differentiated themselves from the other cinematic universes (MCU, DCEU, Kaijuverse or whatever its called) and instead of making blockbusters, made horror films. People still see horror films, they make shitloads of money and don't need huge budgets. You'd think that's how they'd do it, with Van Helsing being the protagonist of each one, or at least a character in each one.
It's interesting that the only hollywood executive that's working on a cinematic universe who is a creative person and not just a businessman is Kevin Feige, and he's the only one who's gotten it working. Sony even went to him for help with TASM2, and he gave them notes on how to improve it, but being Sony they threw those notes out and made the messiest superhero movie since Batman & Robin. So then they let Marvel have Spiderman, Marvel unJUSTed the franchise for them, and now Sony wants to take Spiderman back and make the rest of the films themselves, without Marvels involvement. Not because they think they can do a better job, but because they don't want to share the money.
Hopefully after the $750 million loss the execs in Japan might finally step in.