What's better than one issue that sells 115,000, anons?
Twelve issues that sell 50,000 each. You see how that's where the bottom of the top 10 that month lies? That's where they should have been to be considered selling well. Not necessarily in the top 10, just consistently selling at a high rate, because that indicates actual buyers, not just stores ordering high for variants and price breaks on special issues. Over the past decade or so, at least since their respective soft reboots, Batman and ASM have achieved this. They are the gold standard to beat, whether you ship once or twice a month.>Hickman's run
FF#1 sold about 114k; FF#2 about 70k (dropoff 39% from #1); FF#3 66k, FF#4 60k (double shipped); #5 was the #5 book that month with just 59k sales, #6 and #7 dropped to 55k then 54k (double shipped), #8 dropped to 52k, #9 actually went up to 53k, #10 and #11 dropped to 49k then 48k, #12 stuck at 49k while Fantastic Four 600 (huge variants etc) managed just 74k sales.
Thereafter both titles rapidly dropped to 40k, then below, with FF falling faster until by the end FF was scraping 30k on its final big-reveal-totes-about-the-ebin-story issue and Fantastic Four was limping to an early grave at #611.
The following month they were relaunched with new creative teams - Fraction writing both, in the period after his much-maligned and really quite appallingly dull Fear Itself shitshow - and the relaunches sold just slightly higher than Hickman's relaunches had.
This was less than 2 years later. If your answer to "the FF don't sell" was "put Hickman on them forever", you were wrong; if your answer to "the FF don't sell" was "relaunch them again and again like Marvel has been doing since Millar's run", you were wrong. If your answer to "the FF don't sell" was "but the faaaans", you were wrong. They don't have any.