I completely skipped it. Also, I had never seen a Wes Anderson film and until then just thought he was some kooky hipster who did kooky pretensions hipster films where most of the comedy is either cynical or awkward.
I loved the movie and am now a general fan of Wes Anderson. His films are more optimistic, genuinely comedic, and affirming than I was originally led to believe. Just stylized, and this one is done in the style of classic children's' books/European cartoons you watched in the morning during the 90's (Babar, David the Gnome, Paddington Bear, etc).
If it hadn't been for UP it might have done better. The only other films that could compete would have been ones none of the judges would have seen like Secret of Kells and Coraline, along with standard fare like Sunny with a Chance of Meatballs, Monsters and Aliens, Princess and the Frog, and Ice Age.