>>85989058bullseye is hired by kingpin to kill Frank. before he kills his targets he needs to fully understand them.
Not sure if he gives the location to frank or not but Frank shows up and starts killing kingpin goons. Bullseye is watching all this behind the bulletproof glass so he can get the full grasp of punisher. Asking what his favorite color is part of the process.
he even goes on relieve the frank's most traumatic experience to better understand him. He kills a guy. takes his place as a father of 2. then goes into a park with entire family and kills them in same fashion frank's family died.