>>84409958Marvel saves actual character progress for events and everything else is filler. Very few books break this exception.
Marvel doesn't grasp that there's a difference between comic fans and comic readers.
"comic fans" are your general hanger-ons that don't take part in the niche hobby itself. They like movies, they like cartoons, games, and all the merch.
But they will never read a comic. This set of fans is as diverse as can be.
Comic readers are fewer in numbers and they're not people you should be pushing away. Though outliers of course exist but a majority of them are white males. Both companies even have data to proove it. And I think DC has come to terms with this ideology to some degree with Rebirth.
I think the best method for what Marvel wants to do is really focus on the comic fans and not the comic readers. You're not going to get those fans to read comics. They all say the same shit. I've tried to help plenty of them get into the medium. They get confused by continuity, they get turned off by C-Listers and characters they don't know, they're often only interested in the events, and a status quo reset will kill all interest when you finally do hook them.
Oh sure they'll read a comic sure, but they don't want to commit real time, effort, or that much money into it. They're a market that is more likely to head to the simplicity of manga over the over complexity of American comics. For me it's been easier to get my anime-hating friends to try manga with an open mind than it is to get my Marvel movie loving friends to actually read a damn comic.
Also we've been playing this replacement game since the 90s and it is not working. It never works. If you want new readers you need to rethink the strategy. I love quite a lot of legacy characters but they all meet the same fate. The original returns, and then eventually they fade into obscurity while the iconic version stays. Nearly every time.
