All his brothers in arms, with I'm sure equally as many guns and sombreros. I didn't make it clear, but I was alluding to the fact that military concepts of brotherhood tend to have the most outrageous macho posturing and humiliation rights. The names they can come up with can be anything from logical to batshit insane.
A man with the immensely puntastic actual name of Skidmore does not escape such a place unscathed. The upshot being, if you play along, you get to shit on everyone else as well. Then you all get black out drunk.