Honestly the industry is fucking built to fail.
Something so expensive for so little entertainment, and after a few months those individual floppies get put into a bigger book that is more worth your money.
But you can't have the industry be built on trades/OGNs since floppies are needed to get everybody by month to month and readers can be apprehensive to buy a 20+ dollar trade/OGN by a creative team they don't know, even if they are characterfags.
I mean it won't go away completely since they're IP farms, but consistent healthy growth just seems so difficult.
Trades are growing just fine, but relaunches and variants are muddling the floppy growth department.