>>80317487Not the same initial success due to less media attention.
Kamala essentially snowballed while he fizzled.
She was not pushed hard by Marvel initially. They just dropped her and the online press went bonkers about her.
No such luck for Robbie, so they pushed Kamala a bit, saw if it stuck, then just kept pushing on as reactions remained positive.
Essentially, Robbie could have been more successful if he had given anyone a reason to shine a light on him. His concept isn't innovative, he is no strange minority, he isn't risky and has no star team.
Essentially Robbie was damned by being too safe. And being not topical at all. Good story for a shonen manga, bad sales for a Marvel legacy.