>>119886232Ultimate worked back when it did because people had Chapter One as a reference point for a then-recent attempt to modernize Spider-Man.
I think the downside now is that in every attempt to redo Spider-Man it has to hit certain notes (have Peter in high school, bring in Miles, bring in (Spider-)Gwen, have Norman Osborn/Green Goblin, have Mary Jane, etc). Even the comic had this problem after OMD where they needed to make Peter a loser for so long just because they were following formula. There are some of these I like, but I feel this MA run worked better because there was room to do other things and have it work as a story.