>>119395906I think it makes sense, in a way: Oblivion is interesting in that for all his IRL seniority (I think he predates Abraxas and Infinity, but comes after Death and much after Eternity) and hypothetical clout in the cosmic hierarchy, he's actually a very underused character.
His shadow falls over a lot of stories:
-Ewing had Galactus acknowledge that Oblivion was going to be the ultimate victor of any conflict between Logos/the Firmament and Eternity, and also referenced out of the book the fact that Death and Oblivion would likely overall benefit from the Firmament's plan
-DeMatteis, who I think actually created the character (in a fucking Iceman comic book of all things) later wrote the pretty popular pages retconning Chaos War into being part of his plan
-Annihilus is connected loosely to him too, IIRC
However, Oblivion himself has done practically nothing on page, and his few appearances involve dealing with beings so utterly beneath him so as to make it difficult to really ascertain his power level.
This combines with the above noted thing where very high power characters are implied to be all part of his plan, or otherwise serving his interests, to create this curious situation where you have an ancient abstract with no history of jobbing, a lot of implied history by dint of being a 35 year old character, responsibility over a popular cosmic concept (non-existence) that writers keep wanking over, and a lot of vague hype that makes it incredibly odd that he isn't more relevant to the highest echelons of the Marvel Cosmic stuff.
That all combines with his cool design to make a character with no iconic stories but all the elements to make a wiki-crawler think he must be the biggest and most hype thing ever, whilst leaving most writers cold.