>>118649942>is it because its easier to exploit and monetize?Yes, also if you are yelling about racism you are not thinking about the shady shit companies do.
See:
2008 crisis and how the Occupy Wallstreet movement imploded and the same political axis that wanted to hold the banks and big business accountable embraced those companies for talking to 'the tribe'.
In essence, it was a slight of hand - Make people care about Identity Politics placate them and direct their anger to a grey, amorphous "institutional racism" instead of actually doing something about the big players.
And no, it's not really a conspiracy or anything like that, it's just internet politics being laser focused on stuff they can discuss NOW.
THere are studies that confirm that you pay more attention to the differences and what pisses you off, meaning the attention economy is dominated with the idea of bitching and moaning about something - Identity is just the easiest, most common way of tossing feces at each other