"wokeness" has nothing to do with it and only people with a distinct political agenda, much more distinct than those pushing "wokeness" I'd wager but who like to be considered """apolitical""", because the absolute erasure of people that aren't like you is what passes for """apolitical""" these days, the "get woke go broke" thing has been proven wrong time and time again yet all these annoying Quartering clones won't shut up with it.
If anything it's the opposite - they're not doing it for "Woke" points, they're doing it because they see an emerging demographic and are trying to sell to it. However, they've been shit at actually reaching people, don't hire "diverse" talent to write "diverse" characters and when they do it's some YA author who doesn't know how to write comic dialogue and they don't bother training them.
Not to mention Marvel actively pulled back on a lot of the "woke" shit with Fresh Start, how well did that do for them in the end? When the DoX stuff launched, which has at least one queer character in almost every book and is relatively diverse & openly political, it trounced everything else. What other book is doing that? Immortal Hulk, also "Woke" as fuck.
We're supposed to listen to these dipshit nerds tell us that the obvious plain material reality is somehow fake because it fits with the ideas you have. In reality corporate "Wokeness" is very cynical and profit driven, not the result of some palette swapped anti-Semitic conspiracy.
Marvel & DC have been doing a lot of shit wrong and their sometimes fumbled handling of diversity is part of that. Unless you're a country act or the like there is no "get woke go broke", and it wouldn't make being "woke".