>>117019727They did but I feel like the people who created things in earlier generations (even as recently as the people creating content for my generation) had a wider palette of inspiration because they weren't living their life on media consumption.
I would say the advent of cable TV was the linchpin. That much digital content available for consumption changed what people spent their time doing as kids. Going outside and exploring just wasn't as adventurous anymore when you had hours and hours of television to consume. That didn't become widespread until the 80s, which was right around the time people who create content for the present day were born (meaning they grew up at a time when it was going mainstream). Things only got more saturated from there with the NES reshaping the video gaming market and making them relevant again as a fixture of the home, the rise of the PC at the consumer level and eventually the Internet, all hallmarks of the 90s and the sort of thing I think my generation looks back on with the most fondness.
Don't get me wrong, I feel equally as guilty (I'm heavily into reimagined things from my youth so they know who they're marketing to) but I just feel like the people making pitches and being creative are drawing upon a time where you could likely point to something they watched as a kid as the source and not exploring the world for themselves.