I keep saying this and I wish it would take because it's true, but the big web giants really fucked everyone up. Controversy promotes clicks, right? Now, not every artist WANTS to be controversial, but the web giants want ad clicks. So what do they do? Start promoting controversy.
So suddenly, maybe starting around 2014, basically all you see are people talking about gender and race, and openly categorizing everyone's worth based on the color of their skin or their tits and acting like it isn't a major step backwards. It goes on for YEARS. Non-controversial artists stop getting promotion because their "engagement" metrics are lower than the people being racists.
Eventually, it seems like a really important issue to address your "privilege" because it's become common practice to judge people on their skin, the white supremacist movement has been revived for all the same reasons, and the web giants are making more money this quarter than they did last.
It swept up so many online artists and ended the careers of everyone who didn't participate.