That's not empowerment that's admirable, though. That's not changing a culture or institution or system that still clearly favors a certain group of people. Like I COULD empower and enrich myself by mugging a rich person or somehow burglarizing their home, but that's not admirable. If anything, it's manipulation by men to make women think that's what it means to be powerful, it's entirely on their terms, their definition, their advertisement of it, the products they pushed to go with it, everything. Women were not the ones who made those decisions. It was simply co-opted to survive.
This is not some harebrained SJW theory - people have been taking advantage of disenfranchised groups to make a fast buck forever. Edward Bernays, the father of public relations, convinced a group of women to simultaneously start smoking during a parade in the 1920s to show their independence, he sold it to them as "torches of freedom". In the 1940s, Pepsi boss Walter Mack tried to gain an edge against Coca-Cola by depicting black Americans as respectable people in ads for Pepsi. This of course flummoxed bottlers who feared white people would like it less if they saw black people enjoying it, so the CEO had to reassure them "We don't want it to become known as the nigger drink."
That's empowerment? Really? To fit a certain image made by the same people that have been trying to minimize your power? Fuck that shit.