>>113966617Two words:
BRAND RECOGNITION.
Batman is a brand that already pays dividends, so the company can invest into releasing this story with the guarantee that slapping Batman characters onto this story will guarantee it to make money. New characters are too risky and don't come with that guarantee.
To the higher ups, it doesn't matter if this story is Batman In Name Only and that there is no way that anything there makes sense in canon.
Someone will buy it, and it might even reach the teen drama loving audience.
From a corporate standpoint, I get it. As a fan, I roll my eyes.