Fashion, beauty, marketing. Women are the ultimate consoomers because society never lets them harden up like men to become wise to psychological manipulation, in fact, many get so indoctrinated they go along with the manipulation knowingly and willingly, believing it to be what's for the best. Women have always been slaves to social "expectations", regardless of who sets said expectations, or why they set them. They remain as much in the safe/neutral/invisible zone out of fear of not "fitting in". They recognize it as a weakness, and cry out for women to break free, take risks, and gamble for the kinds of rewards many men get while risking the kinds of punishments many other men get, yet no one woman will separate herself; no woman would choose to become the "odd one out", the "other", or worse yet - the "weird one", because it requires standing out from the rest and leaving the safety of mass support/approval/appeal, risking everything that got them where they are, for only an uncertain chance at something greater.
But, you know, blame men, or whatever helps them sleep at night after doing nothing and being passive again.