>>113133010>it's likely a lot less than the ridiculously large estimates for that too
Fun fact, assuming it spent just 50 million dollars in advertising which would be around half of its budget in a time when the rule of thumb is marketing budget is equal or near equal to its production budget and this certainly had marketing, it would still require it to make 250 million to 300 million just to break even, and every tracking estimate puts that firmly in the "Unlikely" category, especially after terrible legs it had this past week.>Aside from the box office, there's also eventual DVD/blu-ray sales, Soundtrack sales(which IIRC are doing well, people really liked it), licensing to streaming services, Merch etc.
Fun fact, DVD and Blu-ray would have to perform exceptionally well to even cross 50 million, as that's not at all normal for even successful superhero movies. Other stuff you've mentioned has costs associated with it as well, but we'll save that for if you need a specific one.>(not to mention how much it helps the Harley brand for her to have a movie out in general)
Having a flop out is actually much worse for the brand, if you need a specific example then Green Lantern's flop hurt its merch sales so badly they cancelled the cartoon over it. It would be better to have no movie than one that failed.>Movies in Feb also tend to struggle in general.
This hasn't been true in years, Deadpool, its sequel and Black Panther slayed in this exact timeframe.>*even before it launched*
Well, no, some sites declared it a flop "Before it launched" when they changed the tracking from 55 mil expected to 45 mill hopeful, and then on Friday it was clear its not coming close to either number.> but it's not a total failure either.
I mean the absolute bare minimum it would need to make just to be flat is 250 million, not counting other production costs associated with merch, music or printing DVD's. If it doesn't make that it actively lost them money, simple as that.