After nearly a century of dominating the film, animation, and theme park game, it’s fair to say that the Walt Disney Company knows a thing or two about entertainment. But despite all this, apparently the mass-media conglomerate still can’t quite fully grasp the rhyme and reason behind much of its success: Disney just announced that it’s honestly pretty baffled by the continued popularity of Mickey Mouse.

Noting that he looks dumb as hell, has no memorable qualities, and the only notable movie he’s ever starred in was a weird orchestra concert in the ’40s, Disney put out a statement today expressing its profound confusion as to why Mickey Mouse remains so widely adored to this day. The company explained that while it understands why he was popular in the ’30s, when seeing literally any moving drawing was still a great source of amazement, it has absolutely no clue how Mickey managed to become a globally beloved character who has persistently generated hundreds of millions of dollars in merchandise sales year after year since the Great Depression.

“If you just look at Mickey Mouse for two seconds, it’s obvious that he’s not a good character at all,” said Disney in a press release, noting that his clothes and general appearance make no sense whatsoever, and that unlike his contemporaries Donald Duck and Goofy, he exhibits no discernible emotional complexity. “He’s not in any way interesting or funny, and he doesn’t have any extraordinary abilities. Like, who’s even introducing their children to Mickey Mouse in this day and age? People know that Disney has much, much better characters than this, right? We’ve got all the Toy Story guys now and the Star Wars guys—so many fun guys to choose from. But for some inexplicable reason, kids keep coming back to Mickey.”