>>108851954This
Marvel's characters=new hotness
DC's big characters=old and busted overpowered dinosaurs from a bygone era that should be put out to pasture
Batman, Wonder Woman, and Superman are cultural icons in North America up there with Santa, Jesus and Dracula. People might not know much about them, but they'll know who they are. Their movies and comics will generally make some money, but that doesn't mean they have a good chance of being universally praised or even well liked.
Dracula is a great example comparison, movies with him don't make lots of money just because people know who the character is. There's a difference between saying everybody knows who it is, and everybody cares, and people who defend Superman, Batman, and Wonder Woman seem to often confuse the two. I mean just think when was the last time you saw someone wearing a t-shirt with Batman or Superman or Dracula compared to the last time you saw someone wearing a Captain America or Iron Man or many Marvel characters on a t-shirt. It's way more often for the latter especially among young kids. DC characters' popularity and knowledge of them are pretty much dead among children and therefore the future of DC in media is pretty much dead unlike Marvel which is alive and strong.
The big DC characters almost all come from a time when people didn't care about making good characters just beings with powers, origins, and costumes that seemed neato. Stan Lee came along with Marvel comics and was able to learn from their past mistakes and make better characters that can be better adapted for tv and movies and be able to more easily create good stories, comics, movies, and tv shows.
DC characters are only better known in the West due to having a head start. Marvel characters were carefully and fundamentally constructed by Stan Lee to be more amenable to being a part of great storytelling unlike DC.